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The rise of the female HNWI & what that means for luxury travel


JUNE 2021

The rise of female UHNWs is said to partly be behind the increase in luxury wellness travel. Women entrepreneurs and business owners now represent an increasingly a larger share of millionaires and billionaires throughout Europe and Asia.

The number of female ultra-high net worth individuals — those with net assets of $30 million or more, is increasing faster than for their male counterparts, encouraging travel agencies, luxury hotels, tour operators and private jet companies to focus on their interests. These include holidays that focus on "wellness or well-being" and can be combined with business or voluntary work, according to data provider, Wealth Insight.

Whilst 54% of travel decisions are made by the top 1% of individuals, they are made by females, and they are also more likely to travel solo. Luxury travel companies need to adjust their offerings to meet the demand, not just in terms of destination, but right down to the choice of plane, destination and resort.

One Private Jet Company taking on this new trend is, ‘Fast Private Jet’, an Italian based private jet charter company, who state whilst the majority of their travellers are male, typically 78% according to latest research, the number of females choosing to fly private is increasing. To meet this new trend, Fast Private Jet are flying to destinations most suited to females such as Switzerland and even tailor their offering to choosing more female oriented interiors on planes to the catering and food they put on their planes, more suited to female diets. They have to create experiences targeted at the female audience.

Working with Fast Private Jet, The Fixer Lifestyle Group, a UHNWI luxury experience company, personalise every trip for females. ‘UHNWI female travellers biggest concerns are safety and security’ state Kimberley Watt, ‘we therefore choose destinations where females are not at risk and are made to feel comfortable at every step of their journey, everything from having secure accommodation, security staff onsite, female drivers and activities tailored to the female interest. The most popular trips we are currently seeing are wellness, spa and retreats in locations in the Caribbean, Switzerland and across Asia.’

As wealthy females have greater control over their careers and finances, they are becoming more selective about holidays, demanding personal and more sophisticated services and a holistic service," says continues Kimberley Watt. Our experiences are no longer about a destination, but what the traveller is travelling there for and that is to be curious and seek wellbeing experiences that also satisfy the need of intellectual growth.

For further information, please contact

The Fixer Lifestyle Group

Since 2006 we have grown to become one of the most sought after Private lifestyle management & experience companies managing the personal and business lifestyles of HNWI and UHNWI. We specialise in providing bespoke travel & lifestyle experience to private individuals and businesses globally.

Fast Private Jet

Fast Private Jet is a dynamic company working in business aviation and made up by a team of professionals with twenty years of experience in the industry. It brings together the founders of leading executive airlines in the field on a corporate and operational level. Fast Private Jet helps customers search the market for the best aircraft available for all kinds of trips, obtaining the best price available through our selected network of air taxi companies operating with private jets.

Contact: Sara Chiarelli, Press Contact: on


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